The idea was simple, the timing was perfect. A woman in England dumped a real cat in a wheelie bin, was caught on cctv and the footage ended up on YouTube and then national TV. The Kilkenny hurling team, known as ‘The Cats’ were hoping to make history by beating Tipperary to win 5 All…
Read moreRyanair do it again
Whether you love or hate Ryanair you’ve got to love how they get so much free publicity just by being completely outrageous. Dublins98 radio station did a parody song and created a video about Michael O Leary’s plans to offer standing room on flights. What was Ryanairs reaction? They put it on their website Not…
Read moreBad times can lead to Good things
Very often it is in times of crisis when we are at our most creative. We can’t afford the luxury of sitting back and allowing things to happen around us. Necessity is the mother of invention as they say. A number of new initiatives have caught my attention in recent times. Three of which I…
Read morePress releases and DIY PR
I decided to write up a Press Release to promote our new magazine Life and Fitness, and announce that it will now be available in Northern Ireland as well. For ideas and guidance I consulted Adrian Weckler’s post and Emily Tully’s ‘5 things you should know when sending out a Press Release’. When complete I…
Read moreTwitter business opportunity that anyone can do
Twitter, the micro blogging platform as it’s known, is fast becoming the source for breaking news stories. It is also a way for people to follow what’s happening in sporting fixtures, for example by following the hashtag (#) for a particular event. These give you an update on the highlights but aren’t really ‘commentary’ as…
Read moreHow to get free publicity on the radio
Today I listened to Enda Crowley do a great job talking on ClareFM radio today about Teen Camp Ireland which takes place in Dublin on 17th January. It gave me inspiration for a post about how to get free publicity on the radio. It’s nothing too exciting or complicated but very easy to do and…
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