The Christmas Present that started me on the entrepreneurial road

I only remember one occasion when I actually stated what I would like for Christmas. Every other year I simply said ‘I’d like a surprise’. I was generally quite happy with whatever I had at the time. Having only one TV channel and no toyshop catalogues meant that I wasn’t too aware of what else…

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Print media starts to fight back

For years lovers of the Internet and Social Media have predicted the death of print media. It is true that sales of magazines and newspapers have declined Worldwide along with the advertising revenue which accompanies them. I don’t accept for a minute however that print media will soon be extinguished anymore than ‘video killed the…

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Dromineer underused and missing the buckets and spades

Last weekend my family and I headed to Dromineer, on the shores of Lough Derg in Co. Tipperary. The Irish Coast Guard Rescue Helicopter was visiting for the day, organised by the local Lifeboat Station. For anyone who’s never been to Dromineer it’s a beautiful spot. It has an ample beach, a jetty, marina, children’s…

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Press releases and DIY PR

I decided to write up a Press Release to promote our new magazine Life and Fitness, and  announce that it will now be available in Northern Ireland as well. For ideas and guidance I consulted Adrian Weckler’s post and Emily Tully’s ‘5 things you should know when sending out a Press Release’. When complete I…

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Twitter business opportunity that anyone can do

Twitter, the micro blogging platform as it’s known, is fast becoming the source for breaking news stories. It is also a way for people to follow what’s happening in sporting fixtures, for example by following the hashtag (#) for a particular event. These give you an update on the highlights but aren’t really ‘commentary’ as…

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