I only remember one occasion when I actually stated what I would like for Christmas. Every other year I simply said ‘I’d like a surprise’. I was generally quite happy with whatever I had at the time. Having only one TV channel and no toyshop catalogues meant that I wasn’t too aware of what else…
Read moreOnline PR with Damien Mulley
Way back in January I attended a course in Online PR run by Damien Mulley of Mulley Communications. The course was announced in ’09 and the first batch of people to leave their names on the Facebook Page for Online PR in Ireland got to attend. Thanks to my skills of observation and swiftness with…
Read morePrint media starts to fight back
For years lovers of the Internet and Social Media have predicted the death of print media. It is true that sales of magazines and newspapers have declined Worldwide along with the advertising revenue which accompanies them. I don’t accept for a minute however that print media will soon be extinguished anymore than ‘video killed the…
Read moreDromineer underused and missing the buckets and spades
Last weekend my family and I headed to Dromineer, on the shores of Lough Derg in Co. Tipperary. The Irish Coast Guard Rescue Helicopter was visiting for the day, organised by the local Lifeboat Station. For anyone who’s never been to Dromineer it’s a beautiful spot. It has an ample beach, a jetty, marina, children’s…
Read moreBad times can lead to Good things
Very often it is in times of crisis when we are at our most creative. We can’t afford the luxury of sitting back and allowing things to happen around us. Necessity is the mother of invention as they say. A number of new initiatives have caught my attention in recent times. Three of which I…
Read morePress releases and DIY PR
I decided to write up a Press Release to promote our new magazine Life and Fitness, and announce that it will now be available in Northern Ireland as well. For ideas and guidance I consulted Adrian Weckler’s post and Emily Tully’s ‘5 things you should know when sending out a Press Release’. When complete I…
Read moreTwitter business opportunity that anyone can do
Twitter, the micro blogging platform as it’s known, is fast becoming the source for breaking news stories. It is also a way for people to follow what’s happening in sporting fixtures, for example by following the hashtag (#) for a particular event. These give you an update on the highlights but aren’t really ‘commentary’ as…
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