Very often it is in times of crisis when we are at our most creative. We can’t afford the luxury of sitting back and allowing things to happen around us. Necessity is the mother of invention as they say. A number of new initiatives have caught my attention in recent times. Three of which I…
Read morePress releases and DIY PR
I decided to write up a Press Release to promote our new magazine Life and Fitness, and announce that it will now be available in Northern Ireland as well. For ideas and guidance I consulted Adrian Weckler’s post and Emily Tully’s ‘5 things you should know when sending out a Press Release’. When complete I…
Read moreTwitter business opportunity that anyone can do
Twitter, the micro blogging platform as it’s known, is fast becoming the source for breaking news stories. It is also a way for people to follow what’s happening in sporting fixtures, for example by following the hashtag (#) for a particular event. These give you an update on the highlights but aren’t really ‘commentary’ as…
Read more