{"id":227,"date":"2010-09-08T01:03:41","date_gmt":"2010-09-08T00:03:41","guid":{"rendered":"http:\/\/derryodonnell.com\/?p=227"},"modified":"2013-04-02T17:28:33","modified_gmt":"2013-04-02T16:28:33","slug":"over-100000-youtube-views-in-less-than-a-week-some-insights","status":"publish","type":"post","link":"http:\/\/derryodonnell.com\/over-100000-youtube-views-in-less-than-a-week-some-insights\/","title":{"rendered":"Over 100,000 YouTube views in less than a week, some insights"},"content":{"rendered":"

The idea was simple, the timing was perfect.<\/p>\n

A woman in England dumped a real cat in a wheelie bin, was caught on cctv and the footage<\/a> ended up on YouTube and then national TV.<\/p>\n

The Kilkenny hurling team, known as ‘The Cats’ were hoping to make history by beating Tipperary to win 5 All Ireland Championships in a row.<\/p>\n

Smack bang in the middle of these two headline news events I came up with a simple idea ‘film someone dumping a ‘Kilkenny cat’ in a wheelie bin’.<\/p>\n

The next day, Friday, I drove deep inside ‘enemy lines’ to purchase said cat. I toyed with the idea of getting someone well known to perform the dastardly deed. Perhaps a well known Tipperary hurler dressed in drag or similar. I thought about it for a while and decided it best to keep it close to the original video footage and ’employ’ the services of an unknown woman (nationally at least).<\/p>\n

Cue my mother. “Ma I want to video you throwing a cat in a wheelie bin” I said. “For what”, was her confused reply. I explained what I had in mind and this was the result.<\/p>\n